Latent Semantic Indexing

Latent Semantic Indexing, or LSI for short, is a process that search engines perform to understand the contents of a page. It’s important to build pages that search engines understand so that they can direct search traffic to your site.

Many years ago, when you wanted to “optimize” for the search engines you only had to duplicate your keyword all over your page. Those days are long gone and now a page about horses should include the word “horse”, but also “foal”, “filly”, “pacer”. When you build a page with many similar words, the search engines increase your LSI rating, and when your LSI rating improves you rank better in the search engines. Keyword Explode is a software application that will build a long list of related words in seconds. When you use these words in your content, your LSI will improve, and so too will your search engine rankings.

Let’s say you want to add content to a horse gambling site that will help your visitors understand more about horses and feel more confident in gambling with horses. In Keyword Explode you would start with the word “horse”, and Keyword Explode will return the following result set in less than a minute …

american saddle horse
appaloosa
arab
arabian
ass
bangtail
bay
broodmare
buckskin
cayuse
chestnut
cob
colt
cow pony
crow-bait
crowbait
dark horse
dawn horse
dobbin
domestic ass
donkey
draft horse
draught horse
dray horse
dun
encolure
entire
eohippus
equidae
equus asinus
equus caballus gomelini
equus caballus przevalskii
equus caballus przewalskii
equus caballus
equus quagga
equus
exmoor
family equidae
farm horse
female horse
filly
foal
forelock
foretop
gaskin
gee-gee
gelding
genus equus
genus hyracotherium
genus mesohippus
genus protohippus
gray
grey
hack
hackney
harness horse
high stepper
hind leg
hinny
horse's foot
horse
horseback
horseflesh
horsemeat
hyracotherium
indian pony
jade
lipizzan
lippizan
lippizaner
liver chestnut
male horse
mare
mesohippus
morgan
mount
mudder
mule
mustang
nag
nonstarter
pacemaker
pacer
pacesetter
packhorse
palfrey
palomino
pinto
plantation walking horse
plough horse
plow horse
plug
poll
polo pony
pony
post horse
post-horse
poster
prancer
protohippus
przevalski's horse
przewalski's horse
quagga
quarter horse
race horse
racehorse
remount
riding horse
roan
saddle horse
shetland pony
sorrel
stable companion
stablemate
stalking-horse
stallion
steeplechaser
stepper
stud mare
tarpan
tennessee walker
tennessee walking horse
thoroughbred
three year old
three-year-old horse
trotter
trotting horse
two year old
two-year-old horse
walking horse
warhorse
warragal
warrigal
welsh pony
wild ass
wild horse
withers
workhorse
yearling
zebra

After you create such a long list of horse related words, just add these words to as many horse information pages as possible. If some of the words in the list don’t seem familiar to you, don’t worry, Keyword Explode provides the definition of each and every word it returns. By combining words like “thoroughbred”, “trotter”, “two year old”, the search engines will understand that the page is about horse racing. The search engines will further understand that pages linking to, and linked from that page are somehow related to horse racing also. When building content from the word list returned by Keyword Explode, you should start with words directly related to your niche. However, building pages that include words not directly related to your niche, like in the example above “Shetland pony”, “warhorse”, or “lipizzan” will still help the search engines understand that your site, and your pages are about horses. All of that carefully crafted content translates in to an improvement in your LSI, which translates in to more traffic through better search rankings!

Keyword Explode is powerful search engine optimization software that runs on Windows, Mac, and Linux operating systems. At a once off payment of only $49, Keyword Explode is no doubt the best valued keyword research software around. With Keyword Explode’s sophisticated understanding of words, your word list will be so comprehensive, and built so quickly, that a thesaurus will look like a time wasting toy. Purchase your copy of Keyword Explode and start improving your LSI rating today!